Gadget fans queue around the block for a phone that’s not an iPhone

OnePlus fans queuing up in Oxford Street today (OnePlus)

Earlier this week, Chinese smartphone company OnePlus took the wraps off its newest device, the OnePlus 7 Pro. It’s an impressive 6.67-inch Android phone with no notch and a 90Hz screen refresh rate. And gadget fans are clearly excited about the prospect of getting their hands on it a few days early. Although the phone isn’t slated to be released until May 21, OnePlus die-hards flocked to a pop-up store in London to get their hands on it. The queue to be the first to own the £649 started forming outside the flagship John Lewis store in Oxford Street at 3pm yesterday – 21 hours before the doors opened this morning. Over 150 people ended up lining up to buy the phone in scenes reminiscent of iPhone launches from a few years ago. First to get hold of the phone – which is notable for its pop-up selfie camera – was longtime OnePlus fan Nick Pereira. OnePlus fan Nick Pereira (R) received his phone from YouTuber Arun Maini, AKA Mrwhosetheboss (L) who was there to promote the pop-up store (OnePlus) ‘I love OnePlus because they are very community-based. It’s all about the people and the OnePlus 7 Pro is the perfect phone for the people,’ Pereira said. The phone is going to be on sale at the pop-up at John Lewis until 8pm today before going on general sale next week. Pete Lau, the founder and CEO of OnePlus came to London this week to personally unveil the phone at a special media event. ‘We constantly challenge ourselves to give people the best experience possible,’ he said. ‘A great user experience means freedom, and should enhance your life instead of distracting you from it. I’m so proud of what we’ve built with the OnePlus 7 series, and can’t wait for people to try out the display.’ The OnePlus 7 Pro was launched in London this week, it boasts a notchless ‘fluid AMOLED’ screen (OnePlus) The OnePlus 7 Pro boasts a 48-megapixel triple-lens camera, a 4,000mAh battery and the latest Snapdragon 855 processor. It also has a starting price of £649, making it significantly cheaper than Samsung’s Galaxy S10+ (£899) or Apple’s iPhone XS Max (£1,099) which could explain why it’s proving so popular.


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